Party Animals
Know Before You Go with Party Animals
Project Summary
Problem
A lack of reliable and accessible information about college parties leads to potentially unsafe and uncomfortable experiences for partiers.
Role
UX Researcher, UX Designer, Workshop facilitator
Theme
UX Research, UX Design
Solution
Improve the party experience for all college students, including those with physical disabilities, by providing live updates, information on party conditions, easier coordination with friends, and a safe ride home.
Ratings on the most popular party hosts
Reviews on the most popular party hosts
Course
UX Design
Teammates
Andrew Weeks and Sofia Miano
Partying is fun, but problems include:
Lack of information about the parties
Deciding which events are worth attending
Disappointing or dangerous environment
Currently, the only way to discover good parties is from personal experience or word of mouth. What if there was a way for college students to write and read reviews and ratings on popular party hosts?
Comparative Analysis
We researched our competitors and found that they do not meet all the unique needs of our target audience.
Interview Insights
We conducted interviews to understand pain points, wants, and needs of party hosts and attendees, then arranged the data into an Affinity Diagram.
INTERVIEW INSIGHT #3
Coordinating with friends
Partygoers value attending events with friends. In fact, many report the reason they go out is to hang with friends or socialization in general. Therefore, planning with friends is a crucial step, although it can often be difficult or inconvenient to coordinate.
INTERVIEW INSIGHT #4
Overcrowding Concerns
Dense party capacities are a major concern for both guests and hosts. Overcrowded parties lead to discomfort, safety issues, and difficulty navigating the space, such as accidental separation from friends and long bathroom lines.
INTERVIEW INSIGHT #5
Safety is a Priority
It is vital that clear information about emergency services such as Narcan, 911, SUREwalk, Lyft, Sobering Center, and live updates are easily and quickly accessible.
INTERVIEW INSIGHT #1
Hosts Value Feedback
Party hosts and social chairs value the opinions of guests but are hesitant to ask or do not know how to solicit feedback.
INTERVIEW INSIGHT #2
Spread of Information
College students struggle with discerning real, relevant, and digestible party details from word of mouth and Instagram sources.
INTERVIEW INSIGHT #6
Value in Alcohol and Music
People value music and alcohol quality at parties. A live update feature is needed to inform potential partygoers whether the music or DJ is good and what type of alcoholic beverages are available, including the price.
